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An Introduction to Business War Games with Guest Speaker Susan Federici, Ph.D. and IEEE senior member This event will provide Executives, Managers, Engineers, Market Development and Product Development professionals with a fresh look at the qualitative aspects of Business War Games based on detailed human intelligence of a company's own market strategy, as well as that of its competitors'. Join us as we’ll evaluate the Market Strategy for Pure Digital Technologies and its series of “Flip” cameras, and its competitors Creative Labs (“Vado” cameras), Sony (“Webbie” cameras) and the Apple iPhone 3GS. Date: September 16, 2009 5:30 P.M. Registration table opens 5:30 – 6:00 P.M. Food and networking 6:00 – 7:30 P.M. Presentation and Q & A Speaker: Dr. Susan Federici Location: Portland State Business Accelerator, SW Corbett & SW Meade, Portland, OR 97201. Mt. Hood Room, 2nd floor.
Free Parking Seating is limited. RSVP strongly recommended. Register on-line: http://www.ieee-oregon.org right sidebar under Technology Management Chapter Contact: Chris Dennis, Registration Volunteer, 503-285-6034,
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Abstract: A business “War Game” is a discovery technique used in competitive intelligence to probe the strengths and weaknesses of company market strategy. “War Games” come in many embodiments. Some of these include complex business simulation computer programs based on game theory. Others are qualitative and are based on detailed human intelligence of the company's own market strategy, as well as that of its competitors'. The results from a war game exercise, whatever its embodiment, are fresh and penetrating insights into what the competitive forces are in a company's marketplace and how to combat them. About the Speaker: Susan Federici, Ph.D. and IEEE senior member. She is the Founder and Principal of Federici Business Group. Susan holds a doctorate in Chemistry from the University of Southern California. She has more than 20 years of experience both working in new product development and working with clients to achieve their business growth goals.
Register on-line: http://www.ieee-oregon.org/index.php?option=com_virtuemart&Itemid=61&vmcchk=1&Itemid=61
Contact: Chris Dennis, Registration Volunteer, 503-285-6034,
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. This event is sponsored by the IEEE – Oregon Technology Management Chapter
For more information about this event or the Technology Management Chapter, contact Gary Perman, chair 360-835-2205
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